Question: A grocery store uses a customer rewards program to track shoppers buying habits, including records of past purchases and dates and times of purchase. The

A grocery store uses a customer rewards program to track shoppers

buying habits, including records of past purchases and dates and times of purchase. The company then uses this to build customer profiles to help predict customer behavior and offer coupons tailored to each customer

s preferences. Which of the four IT capabilities does this represent?

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