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Assessment Description

This is a Collaborative Learning Community $($CLC$)$ assignment.

The purpose of this assignment is to analyze a real$-$life business scenario, determine a marketing, tratepy for increasing sales, and co strategy for increasing sales.

Read "Case $5-$ The Hunt Room: Change the Concept or Just the D$$cor$?"$ from the $C_f$ Imagine that you have been asked to join a group of marketing consultants. You h

section in the back of the textbook

marketing strategy for increasing sales at The Hunt Room. Working with your tca?. Vestefich and develop a possible concept for Jim rebranding of The Hunt Room. You will need to cite three references for the pr jject, not including the textbook.

One of the group's options must be a completely new branding strategy for The Hunt Room. For the concept, provide details related implementation, and figures illustrating projected return on investment $($ROI$).$

Pitch your strategy in a $12-15$ slide PowerPoint presentation that addresses the following points:

Explain why the team believes The Hunt Room's original concept is struggling to attract new guests.

Provide information about how often restaurant concepts should be revitalized based on changing guest demand trer

Outline the factors Jimmy should consider before making his decision. Include discussion related to specific informati

Explain the process your team used to determine potential concepts for The Hunt Room. Include specific details relat proposed concept.

Present the new branding strategy you have devised for The Hunt Room. Include specific details related to d$$cor$,$ me implementation, and figures illustrating projected return on investment for each concept.

Include speaker notes written in full sentences for each slide. Cite three references in the speaker notes and, on the slides, when