4. Complete the Lift Table - The values in this table represent lift, which quantifies how much the probability of a customer buying a product increases or decreases when s/ he purchases another product. For example, the value 133.10%-- found in the cell designated by the 4th row (Bleu Cheese) and 3rd column (Marcona Almonds) indicates that if a customer buys Marcona Almonds, the probability that s/he will purchase Bleu Cheese increases by 1.331 times. 4. Complete the Lift Table - The values in this table represent lift, which quantifies how much the probability of a customer buying a product increases or decreases when s/ he purchases another product. For example, the value 133.10%-- found in the cell designated by the 4th row (Bleu Cheese) and 3rd column (Marcona Almonds) indicates that if a customer buys Marcona Almonds, the probability that s/he will purchase Bleu Cheese increases by 1.331 times