Question: 4. Customer Behavior Analysis: The case states, very few units had sold in the first four months on the market (p. 9). Using information presented

4. Customer Behavior Analysis: The case states, very few units had sold in the first four months on the market (p. 9). Using information presented in the case: a. Describe factors that influences end-consumers adoption of the Quartz product (provide a brief explanation of the factors, not merely a list). b. Identify which factor(s) is(are) the main reason(s) for the slow adoption rate.

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