Question: 4) Explain Big Data. Research and summarize a news article to showcase one exemplary firm that is effectively using analytics or Big Data for competitive

4) Explain "Big Data". Research and summarize a news article to showcase one exemplary firm that is effectively using analytics or "Big Data" for competitive advantage. Do you think such tools are more beneficial to large firms, smaller firms, or does organization size not matter? Explain your reasoning using course material and external sources

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