4. Explain how a product could objectively be high quality but subjectively low quality. High-quality products must both conform closely to specifications and satisfy consumer expectations. objective quality can be too high. Tolerances are closer than need be, finishes are smoother than necessary Customers have little difficulty accepting the product, but it's much better than it needs to be, and very few customers would be willing to buy an item of such high quality. It does in fact cost more to produce a Rolex watch than to produce a Timex. If accuracy, durability, and appearance are the quality-defining properties of wristwatches, the Rolex should meet the customer's expectations better