Question: 4. Explain how the consumer's internal reference price determines whether a price is perceived as a single loss, two losses, or a loss and

4. Explain how the consumer's internal reference price determines whether a price

4. Explain how the consumer's internal reference price determines whether a price is perceived as a single loss, two losses, or a loss and a gain. 5. When might it be particularly appropriate to decrease the size of a product rather than increase its price?

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