4. Explain the types of changes that Doug Kaplan, Rally's purchasing manager, may have negotiated with the

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4. Explain the types of changes that Doug Kaplan, Rally's purchasing manager, may have negotiated with the supplier to reduce the cost of placing an order from $150 to just $30.

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Posted Date: Jan 19, 2021 04:01 PM

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4. Explain the types of changes that Doug Kaplan, Rally's purchasing manager, may have negotiated with the

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Consumer Behavior Building Marketing Strategy

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