Question: 4 frameworks 1) Cognitive VS Emotional Decision making 2) High- involvement VS Low involvement Decision making 3) Optimizing VS Satisficing Decision making 4) Compensatory VS

4 frameworks

1) Cognitive VS Emotional Decision making

2) High- involvement VS Low involvement Decision making

3) Optimizing VS Satisficing Decision making

4) Compensatory VS Non Compensatory Decision making

Each framwork has 2 anchors, for each of the 8 anchors, identify and briefly describe an instance in which you used that way of making a purchase decision.

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