#$4$ FreshDirect uses some third$-$party software, like the customer profiling tool Selligent. Why is it less threatening if an online grocery newcomer uses the same tool as incumbent FreshDirect?

Chapter $3$: in the "Questions and Exercises" section of $3\mathrm{.}2$ on page $80.$

#$6$ Why are new, non$-$traditional competitors more of a potential threat to FreshDirect than area retail grocers? What advantages do they bring to the