4) How do you recommend Managed by Q segments its market? Be convincing in your explanation 5) What marketing research do you recommend Managed by Q conduct to improve its office cleaning and maintenance service? Explain with an example. 6) What marketing strategies do you recommend that Managed by Q implement to grow and increase sales (revenue)? Be convincing in your response Managed by Q Zeynep Ton and Cate Reavis The original thesis is, if our people are so amazing and our technology is so amazing, eventually office managers will turn to us for everything. So we'll effectively aggregate the demand for all of the goods, services, and technology that's required to run the office. And that's the ber we're making. -Dan Teran, cofounder and CEO, Managed by Q I've never worked for a company like this. You're going to have to kick me out of because I'm never leaving. On my day off. I wear my Q jacket. -Allen Erickson, cleaning operator, Managed by Q It was the end of July 2015 and Dan Teran had reason to be pleased with his 15-month-old ondemand office cleaning and maintenance company, Managed by Qknown affectionately just as "Q" The startup was named after Q, the R&D wizard in the James Bond movies who made sure Bond was fitted out with whatever gadgets he might need, and it was the firm's ultimate goal to provide its customers not only with clean floors and windows but with whatever they might need in managing their physical space. Q had recently raised $15 million in a Series A round and had expanded from New York to Chicago and San Francisco, with high customer satisfaction in all three markets. As CEO, Teran had no doubt that he wanted to keep growing the question was how. Should it focus on acquiring more customers in its existing markets and increasing revenue from each customer by offering more services? Or should it keep expanding into new markets