$4.$ In "The Persuaders," marketer Kevin Roberts uses the term "lovemarks" to identify brands to which people are loyal even when devotion is not logical$.$ Are there brands $($or music$)$ to which you are devoted? When you stop to think about it$,$ is your loyalty to any particular brand logical or a "lovemark"? If purchasing a particular brand isn't logical$,$ why would you $($or other people$)$ do it$?$