Question: 4. Jay Barney (2002) presents a framework for assessing how a firms resources can lead to competitive advantage. List and describe the FOUR (4) elements

4. Jay Barney (2002) presents a framework for assessing how a firms resources can lead to competitive advantage. List and describe the FOUR (4) elements of this framework. There are FOUR (4) ways of obtaining needed resources, discuss the advantages and disadvantages of each.

(15 marks)

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