Question: 4 . Kaladin, the CMO at Authentic Cup, is interested in improving the customers knowledge of their focus on sustainability. As such, he has decided

4 .

Kaladin, the CMO at Authentic Cup, is interested in improving the customers

knowledge of their focus on sustainability. As such, he has decided to create a sustainability flag to place inside their stores. Since Authentic Cup already had a similar brand flag created specifically for their website, he has decided to download the file from the website and send it directly to the print shop. Do you recommend Kaladin

s actions of downloading the file and sending it directly to the print shop? Please explain why or why not.

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