4) Nike identified a target market using targeting/segmentation/positioning for their new shoe. Why do they have to redefine a target again for their IMC even though they already targeted during STP? A. They now need to target a different set of customers. B. Customers changed their preferences so Nike needs to re-target. C. Nike does not have to re-target for their IMC. D. Nike wants to target consumers who are in different stages of the decision process with different forms of communication. E. Nike wants to target consumers who might have a high intention to purchase a competitors shoe.

5) For Apples iPhone 4s global promotional strategy, the firm promoted video ads that show similar people using the iPhone in the same way. For each country-specific ad, there was almost no difference in the advertisement, other than the language used. Which of the following product and promotional strategies, in the global marketing context, is Apple most likely implementing for this particular set of advertisements? A. Product Extension Strategy B. Product Adaptation Strategy C. Communication Adaptation Strategy D. Dual Adaptation Strategy E. Product Invention Strategy

6) Which form of IMC is most effective for consumers in the purchase phase (compared to pre-purchase phase or post-purchase phase)? A. Advertising B. Personal Selling C. Direct Marketing D. Public Relations E. All of the above are equally as effective

7) Which one of the following products is most likely to have the lowest price elasticity? A. A product in the Introduction stage of the product life cycle B. A product in the Growth stage of the product life cycle C. A product in the Maturity stage of the product life cycle D. A product in the Decline stage of the product life cycle E. A product in the Competitive stage of the product life cycle