Question: Marketing Question need answer quickly 4) Nike identified a target market using targeting/segmentation/positioning for their new shoe. Why do they have to redefine a target

Marketing Question need answer quickly

4) Nike identified a target market using targeting/segmentation/positioning for their new shoe. Why do they have to redefine a target again for their IMC even though they already targeted during STP? A. They now need to target a different set of customers. B. Customers changed their preferences so Nike needs to re-target. C. Nike does not have to re-target for their IMC. D. Nike wants to target consumers who are in different stages of the decision process with different forms of communication. E. Nike wants to target consumers who might have a high intention to purchase a competitors shoe.

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