(4) Nike's core competency is to create heroes. What does this mean? What resources does Nike have and how did it deploy them to build its core competency? Use the following table to analyze whether the company's actions obey the VRIO attributes. Characteristic Valuable Costly to Imitate Organized to Capture Value Brand Awareness Rare High profitability Marketing: Associate heroic image with product Design: Distinctive high-performance products (4) Nike's core competency is to create heroes. What does this mean? What resources does Nike have and how did it deploy them to build its core competency? Use the following table to analyze whether the company's actions obey the VRIO attributes. Characteristic Valuable Costly to Imitate Organized to Capture Value Brand Awareness Rare High profitability Marketing: Associate heroic image with product Design: Distinctive high-performance products