Question: 1. Nikes core competency is to create heroes. What does this mean? How did Nike build its core competency? Does this core competency obey the

1. Nikes core competency is to create heroes. What does this mean? How did Nike build its core competency? Does this core competency obey the criteria resulting from a VRIO analysis in a resource-based view of the firm? In other words, is the core competency valuable, rare, and inimitable, and is Nike organized to capture the value created?

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