4 Short answer questions 1. Explain the relationship between marketing mix and promotional mix. Describe 1 exam pie to justify your answer [2.5 Marks) 2. Explain the difference between marketing objectives and integrated marketing objectives. Provide 2 marketing objectives and 2 MC objectives as examples (2 .5 marks}. 3. Explain the following statement. \"For most companies, the question is not whether to communicate, but how much to spend and in what ways. All of their communications efforts must be blended into a consistent and coordinated communications programme" justify your position {2.5 marks]. 4. Explain the relationship between integrated marketing communication and Brand management. Provide 1 example to justify your answer (2.5 marks)