Question: 4 . Somoni, a start - up customizable running shoe company in company in California, decided to start selling its products around the world from

4 .

Somoni, a start

-

up customizable running shoe company in company in California, decided to start selling its products around the world from the very beginning. In general terms, name some of the challenges that a start

-

up company such as Somoni might face internationally

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