4. The balanced scorecard gets its name from a. an attempt to provide short-run financial results with long-run financial strategies. b. an attempt to balance product quality and cost reduction. c. an attempt to match a company's own capabilities with the opportunities in the marketplace to accomplish an overall objective. d. an attempt to balance financial and nonfinancial performance measures to evaluate both short-run and long-run performance in a single report. 5. Creating value for customers describes which one of the four perspectives of the balanced scorecard? a. Financial perspective b. Customer perspective c. Internal-business-process perspective d. Learning-and-growth perspective 6. The analysis used for evaluating the success of a strategy through changes in operating income components uses actual results of the current year compared to a. budgeted results for the current year. b. actual results for the previous year. c. target amounts for the current year. d. budgeted results for the previous year