a. The balanced Scorecard gets its name from an attempt to provide short-run financial results with long-run financial strategies. b. an attempt to balance product quality and cost reduction. an attempt to match a company's own capabilities with the opportunities in the marketplace to accomplish an overall objective. d. an attempt to balance financial and nonfinancial performance measures to evaluate both shortrun and long-run performance in a single report. Creating value for customers describes which one of the four perspectives of the balanced Scorecard? Financial perspective Customer perspective Internal business process perspective d Learning and growth perspective a. b