Question: 4 The first objective in the evaluate performance phase of the marketing planning process is to: 8 0 0 : 2 1 : 2 0

4
The first objective in the evaluate performance phase of the marketing planning process is to:
800:21:20
Multiple Choice
Adjust advertising allocations
Consider changing the target market.
Review implementation programs and results using-metrics
Determine whether to raise or lower prices.
Find ways to cut costs.
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