Question: Question 1 7 The first objective in the evaluate performance phase of the marketing planning process is to review implementation programs and results using metrics.

Question 17
The first objective in the evaluate performance phase of the marketing planning process is to
review implementation programs and results using metrics.
adjust advertising allocations.
find ways to cut costs.
determine whether to raise or lower prices.
consider changing the target market.
Question 17 The first objective in the evaluate performance phase of

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