Question: 4. Tom is a marketing manager looking to launch a new-to-the-world technology product for his firm. The product is highly sophisticated and unfamiliar to the

4. Tom is a marketing manager looking to launch a new-to-the-world technology product for his firm. The product is highly sophisticated and unfamiliar to the target market. First, discuss the specific goals and tasks of Tom's promotional campaign for this type of product. What type of promotions should Tom focus on? What are some factors which will affect Tom's choice of promotional mix? Be specific

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