$4.$ Use case information to calculate:

$$ The projected average revenue per cardholder if Alpen targets the Middle Class, Affluent,

and Most Affluent segments $($hint: work off Table A$).(15$ pts$)$

$$ The projected average acquisition cost per cardholder if Alpen targets the Middle Class,

Affluent, and Most Affluent segments $($hint: work off Table B$).(15$ pts$)$

$6.$ Suppose Alpen wants to start a TV advertising campaign to enhance brand awareness. It

has allocated $724,000$ for this purpose and the local rates for quality target viewers are

$3\mathrm{.}62$ per thousand exposures. If the exposure frequency is $25$ and the expected

conversion rate from reached viewer to acquired customer is $1\mathrm{.}57\%,$ calculate how many

new customers that the TV campaign will produce. $(15$ pts$)$