4. Using a capital-intensive technology refers to spending less money for equipment than labor in the production process a. True b. False 7. The Internet has changed the quality of information available to make purchase decisions. a. True b. False 8. When evaluating the impact of individual influences on consumer buying decisions, an individual's characteristics generally change greatly over the course of one's life. a. True b. False 13. Even with th create brand awareness or to remind consumers of a product e advantages of CRM as a targeting tool, marketers will continue to use mass marketing, especially to a. True b. False tive users of a supplier's goods and services and the more 17. NAICS codes can help identify firms that may be prospec identical digits in sequence in a code, the more homogeneous the group. a. True b. False 44. Which of the following statements is true of business marketing? a. It refers to the sale of goods and services for the purpose of personal consumption. b. It deals with products that are used to facilitate an organization's operations. c. It has long and indirect channels of distribution. d. It includes selling stationeries to students. 48. Which of the following is true of the dynamic nature of cuiture? a. The least defining element of a culture is its values. b. Culture prohibits its environment from changing. c. Culture teaches etiquette regarding technology. d. Consumers are born with a cultural identity. ments use to exclude companies from countries with which they have a 49. Which of the following is a tool that govern political dispute? a. Exchange control b. Market grouping c. Boycott d. Tariff 50. Which of the following is true regarding the number of customers in business markets? a. Business marketers have many more customers than consumer marketers. b. It is lot easier for b usiness marketers to identify prospective buyers, monitor current customers' needs and levels of satisfaction. c. It becomes impossible for business marketers to attend to each customer in their markets. d. The main advantage for business marketers is that each customer becomes crucial-especially for those manufacturers that have only one customer