Question: 4 . Well - Grounded Recommendations: Based on your analysis of Asian Paints and Jaquar, provide strategic recommendations for improving each brand s marketing mix
WellGrounded Recommendations: Based on your analysis of Asian Paints and Jaquar, provide strategic recommendations for improving each brands marketing mix and branding strategy. Address the following areas: a Marketing Mix Recommendations: Product: Provide at least two recommendations for enhancing the product offerings of Asian Paints and Jaquar. Consider aspects such as product innovation, quality improvements, or new product lines that could meet emerging consumer needs. Price: Suggest at least two pricing strategies for Asian Paints and Jaquar. Evaluate how pricing adjustments or strategies like premium pricing, valuebased pricing, or discounts could impact market positioning and sales. Place: Recommend at least two distribution strategies for Asian Paints and Jaquar. Include ideas for expanding distribution channels, improving supply chain efficiency, or enhancing market reach. Promotion: Propose at least two promotional strategies for Asian Paints and Jaquar. Consider options such as digital marketing, advertising campaigns, or partnerships that could increase brand visibility and consumer engagement. b Branding Strategy Recommendations: Brand Identity: Offer at least two recommendations for strengthening the brand identity of Asian Paints and Jaquar. Focus on aspects like brand messaging, visual identity, or brand positioning to enhance recognition and recall. Brand Equity: Suggest at least two strategies for improving brand equity for Asian Paints and Jaquar. Include recommendations on building brand loyalty, enhancing customer perceptions, or leveraging brand associations to boost overall brand value. Instructions: Provide wellreasoned recommendations supported by data and insights from your analysis. Ensure that each recommendation aligns with the current market conditions and strategic objectives of the brands.
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