4- What is competitive intelligence, and what are some sources of online CI data?

5- Why and how do e-marketers evaluate the quality of information on a website?

6- What are the strengths and weaknesses of the internet for primary and secondary data collection?

7- Identify the key primary research methods and the appropriate use of each one.

8- What is A/B testing and why is this important?

9- How do marketers turn marketing data into marketing knowledge?

1- What are the three main sources of data for solving marketing research problems?

2- Contrast primary with secondary data and explain the advantages and disadvantages of each.

3- Why is big data a problem for marketers?