Question: Please answer below and do not google the answer. Think of a significant purchase you recently made. This should be a purchase that you considered

Please answer below and do not google the answer.

  1. Think of a significant purchase you recently made. This should be a purchase that you considered in advance, as this will make it easier for you to reflect on your own decision-making process.
  2. Work through the five steps in the purchase decision process and review how you handled each step in making your purchase decision.
  • What kinds of influences affected your decision?
  • Were the major influences psychological, personal, social, or cultural?

3. Evaluate your own purchase decision process and writ a post on the Your Purchase Decision Process discussion board that answers the following questions:

  • Would you say that your decision was primarily based on reason, or did subjective and emotional factors play a major role?
  • How much was your decision influenced by advertising and image?
  • How much was your decision influenced by previous purchase experiences?

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