$4.$ What value does the CSR card yield for the company? For your quantitative analysis, please consider

that $($per p$.3$ of the case$)$ the company serves Transactors, Revolvers, and Dormants,

comprising $30\%,43\%,$ and $27\%$ of the market, respectively. Information about each segment is

provided below.

Transactors, Revolvers:

$$ Both spend $$16$K annually.

$$ Credit card balance carried: $$0$ for Transactors, $50\%$ of annual spend for Revolvers.

$$ Interest paid on balance carried: $21\%.$

$$ Average points earned: $2$ points for every dollar spent.

Dormants:

$$ Spend just enough to earn the sign$-$on bonus $($assume $$4$K annually$).$

$$ Credit card balance carried: $$0.$

$$ Average points earned: $2$ points for every dollar spent.