Question: 4 . Which element is involved in designing a service organization? A . The target market: Who is our customer? B . The service concept:

4. Which element is involved in designing a service organization?
A. The target market: Who is our customer?
B. The service concept: How do we differentiate our service in the market?
C. Both A and B.
D. Neither A, nor B.
Answer___________________
5. Which element is involved in designing a service organization?
A. The service strategy: What are our service package and the operating focus of our service?
B. The service delivery system: What are the actual processes, staff, and facilities by which the service is created?
C. Both A and B.
D. Neither A, nor B.
Answer___________________

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