Question: 4 . Which statement from the Customer Preference Market Research is false? a . The Product Performance Ratio indicates how well the product delivers desired

4. Which statement from the Customer Preference Market Research is false?
a. The Product Performance Ratio indicates how well the product delivers desired performance relative to the customer cost of purchase.
b. Your Forecast Marketing Report will help you estimate your Market Evaluation Score.
c. Customers do not care about must-have components.
d. Marketing campaigns are evaluated for: Communicating benefits, capturing attention, making believable claims, and being memorable.
e. The Value Ratio for each companys SphereMover will be reported in the Industry Report after each business cycle.

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