4. Why did McDonald's create the McCaf experience in its stores, despite the very high cost? The cost of creating the McCaf was offset in less than one month of sales in each store. The company wanted to be seen as a lifestyle brand, not just a place to eat a burger. The company wanted to make a shift away from burgers to more healthy foods and beverages. The company was looking to lower their wait time in-store by having coffee and beverages served at a different counter than food. None of these is correct