Why did McDonald's create the McCaf experience in its stores, despite the very high cost? multiple choice 4 The company was looking to lower their wait time in-store by having coffee and beverages served at a different counter than food. The company wanted to be seen as a lifestyle brand, not just a place to eat a burger. The company wanted to make a shift away from burgers to more healthy foods and beverages. The cost of creating the McCaf was offset in less than one month of sales in each store