40 Foods Distributors (Pty) Limited (40 Foods) developed an innovative wellness product that addressed the concern for adequate nutrition by bringing to market a nutrient dense ice cream food named Miss K Ice Cream Food (trademarked) and patented. 40Foods Distributors (Pty) Ltd was registered in August 2012 with the aim of providing fun and progressive solutions to a nutritional concern based on maintaining good health through an adequate intake of nutrients. The first and only product in our range currently is Miss K Ice Cream Food - a fortified ice cream that offers approximately 12-15 % per serving of a child's daily vitamin and nutrient requirements. The addition of protein, fibre and probiotics make this a very functional product whilst still appealing to the senses and delight of ice cream. A second product will be added to the range, which will consist of a fortified sugar free tomato sauce using the same intellectual property contained in the fortification of Miss K.

Explain mass customisation to the management of 40Foods in relation to their marketing  plan, by providing practical application of the considerations involved in selecting,  examining, and implementing customisation.

Answer rating: 100% (QA)

Mass customization refers to the production of goods and services that are tailored to meet the specific needs and preferences of individual customers while still maintaining the efficiency and costef... View the full answer