41) 6: COMMIT4BH II. forms.office.com The phrasal verb "find out" means.15 (1 ) to discover to believe in and be influenced by O to become fashionable or popular The main purpose of the text is. 16 (1 ) to entertain an audience of scientists O to persuade people to buy a book to inform a general audience about a common term > 41 / 6: COMMIT4BH I.. forms.office.com EE The phrasal verb "die out" means.13 (1 ) to discover o to disappear completely o to gain control of something / someone The phrasal verb "take over" means.14 (1 ) to gain control of something / someone to believe in and be influenced by O to become fashionable or popular O > 4119 6: . COMMIT4BH II. forms.office.com Choose the correct answers - 11.2 The phrasal verb "keep up with" means. 12 (1 ) to discover o to gain control of something / O someone to maintain the same level as The phrasal verb "die out" means. 13 (1 ) to discover O to dieannaor comnlotal o > 1 4079 6: COMMIT4BH I. c forms.office.com EE Certain types of people are important in.9 * developing trends (1 (1 ) (paragraph (3 0 (paragraph (4 0 (paragraph (50 Trends can become global more easily.10 *.than before (1 (1 ) (paragraph (3 0 (paragraph (4 0 (paragraph (5 O > 4119 1: COMMIT4BH I.. C forms.office.com EE Change happens quickly, not a little at a 7 * time ) (1 ) (paragraph ( 1 O (paragraph (2 0 (paragraph (3 0 Trends are like illnesses.8 (1 (1 ) (paragraph (3 0 (paragraph ( 4 O (paragraph (5 O Certain tunas of nannle are imnortant in a > 41/ 6: COMMIT4BHI.. forms.office.com EE Read the text entitled "Tipping points" on .4 page 97 then answer the questions that .follow accordingly Match the topics with the correct -5.1 .paragraphs The idea of tipping points comes from.6 * .science 1 (1 ) (paragraph (1 0 (paragraph (20 (paragraph (3 0 Change happens quickly, not a little at a.7 > efore. 6 WH the 7 W no 8 W 5 lo Exe a population as people buy into them, although not all academics agree with his theory. Gladwell also talked about the importance of word of mouth in helping people to pick up on new ideas and trends. He identified three types of people who are influential in the development trends: Connectors (who have a wide ra of contacts), Mavens (who are experts with a lot of knowledge to share) and Salesmen who have influence and people want to copy) These days social networking allows people to find out about trends which are global, whereas before they were only local or national. What do you think the next global trend will be? Where and when will it start? W 6 5 TIPPING POINTS mark the day Swew but when the Nicholy came to paysaa hoitas been used in Se of study from conta colo when very rapid change happens in sco The describes the PCV the term was first used by Morton God when he was studyint movements of people inte and out of neighbourhoods in America Although used by scholars and academics for years it became more widely know popular termine to trends because of Canadian author Malcolm Gladwel. He wote a best-selling book called the tipping point or how tle things can make a big difference in the S notice things which is now book Gladwell compares changes in behaviour and new trends to the way outbreak of die develop. He shows how they suddenly take over and are everywhere, and then laterowon in popularity and finally ide out sometimes, for example in fashion, they reappear years or even decades later. Gladwell claims in his book that just like epidemics, trends move rapidly through a population as people buy into them, although not all academics agree with his theory Gladwell also talked about the importance of word of mouth in helping people to pick up on new ideas and trends. He identified three types of people who are influential In the development of trends Connectors (who have a wide range of contacts), Mavens (who are experts with a lot of knowledge to VOCABULAR PHRASAL VERES 1 Look at the hosted in the text watch them with their meaning 1 gain control of the maintain the levels 4 besonefoss lastapid 6 become cashionable or popular 7 disappear completely 8 believe in and be incluenced by 4 Replace the words in italics in the questions below with the correct form of a phrasal verb from Exercise da 1 What was the most recent trend to become popular with young children 2 Do you try to have the same style and possessions s your friends and neighbours! ? Why do you think trend become less rapid Which trends that have disappeared will have a revival, do you think 5 How do you personally discover which trends are becoming popular 6 Which trends seem to have become dominant on the internet recently 7 Which newspapers and magazines are the first to notice new trends in Bahrain? # Which recent trend are you not going to be influenced by? Why not? 5 In small groups, ask and answer the questions in Exercise 4b. share) and Salesmen (who have influence and people want to copy) These days social networking allows people to find out about trends which are global, whereas before they were only local or mational What do you think the next global end will be? Where and when will it start? WRITING 6 Write a paragraph about a recent trend in Bahrain MEET THE EXPERT Watch an interview with Cate Trotter, a trend consultant, about how understanding trends can help businesses. Turn to page 153 for video activities TWEEK: chaos theory TIPPING POINTS VO PHR 4a and 1 It can be a problem these days keeping sensations and online viral marketing up with the number of overnight internet campaigns. It is also difficult to explain how these suddenly become popular. We tend steadily over time. However, often this is not to think that change happens gradually and the case, especially with new trends which seem to catch on very quickly A term heard a lot in this context is tipping point, but what does it mean? The tipping point is a term which originally came from physics, although it has been used in many fields of study, from economics to ecology The idea describes the time in any process when very rapid change happens. In sociology the term was first used by Morton Grodzins when he was studying movements of people into and out of neighbourhoods in America. Although used by scholars and academics for years, it became widely known as a popular term relato trends because of Canadian author Malim Gladwell. He wrote a best-selling book called The tipping point or how little things can make a big difference. In the book Gladwell compares changes in behaviour and new trends to the way outbreaks of disease develop. He shows how they suddenly take over and are everywhere, and then later slow down in popularity and finally die out. Sometimes, for example in fashion, they reappear years or even decades later. Gladwell claims in his book that, just like epidemics, trends move rapidly through 4 6 7 + 3 1 e of the text? mmon term as below to time. fare