Question: 4.1 Identify and explain the business-level strategy that Clicks is currently using. 4 marks 4.2 Would you recommend a change of business-level strategy for Clicks

4.1 Identify and explain the business-level strategy that Clicks is currently using. 4 marks

4.2 Would you recommend a change of business-level strategy for Clicks in the near future? Provide two reasons for your answer. (5 marks)

4.3 Although still not implemented, it was proposed during a strategic planning that Clicks should introduce a beauty product line in their brands. The product line would target the lower income market. The focus of the brand would be on a broader section of the market, maintaining a lower cost base than competitors and offering basic products without frills.

a) Identify the business-level strategy that would be suitable for this new product line (2)

b) Provide two reasons for the answer in a) above.

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