Question: 4.2 MindTap Assignment: Part 4 Case Activity 1. How could events synergize with other IBP tools such as social media or promotions? 2. Scenario: Your

4.2 MindTap Assignment: Part 4 Case Activity

1. How could events synergize with other IBP tools such as social media or promotions?

2. Scenario: Your advertising firm has been contacted to develop a media plan (TV, social media, digital ads, magazines, sponsorships, etc.) for Taco Bell. The target is "Gen Z" and the message is about the value of the food. Your job is to analyze media markets (traditional, digital, and alternative) for the best opportunities available and provide the company with your recommendations for which media to use. You do not have any budget constraints for this client; that said, keep a goal for investments that you think will get good results for the brand

Please answer the following question in 10 sentences or less.

Why is a media plan important, especially for a large brand like Taco Bell?

3. How should Taco Bell use experiential marketing or events/ event sponsorship in its IBP media plan?

4. How would you plan to use digital vs. traditional in a media plan for Taco Bell to reach Gen Z? Why?

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