45-47

D Question 45 2 pts involves the building of the image or perception of the product on the customer, by creating a name, trademark, logo, or other unique symbol of the product. branding O imaging O packaging O advertising D Question 46 2 pts Until the last few years, GE is one company that has successfully used unrelated diversification to achieve strong corporate results. True False D Question 47 2 pts What is a good basic definition of organizational culture? the way we act with customers the amount of donations a company provides to an art museum the way we act with co-workers the way that works get done