46. From the case about LEGO we learn that:

	a.	new ventures into mobile games development improved global market revenues by 28% for last year alone.
	b.	LEGOs current investments in eco-friendly plastics are both competitive and socially responsible.
	c.	plans for discontinuing manufacture and marketing of the iconic LEGO Block are a strategic concern for brand identity.
	d.	b and c are correct
	e.	a, b and c are correct

47. With pricing decisions, computing contribution margin is helpful

	a.	when we have excess profits to contribute to socially-responsible causes
	b.	when we have market segments willing to contribute to the success of our business
	c.	when we want to know how much the sales price contributes to fixed costs and profit
	d.	when we do not know our sales price, fixed costs or variable costs
	e.	b and c are correct

48. Which one of the five major IMC tools below includes placing articles about noteworthy corporate accomplishments with news media, or managing negative community reaction to a costly corporate mistake?

	a.	sales promotion
	b.	personal selling
	c.	direct marketing
	d.	public relations
	e.	permissions marketing

49. In a franchise: A significant advantage a franchisee has over an independent business is the participation in the franchisor's ________largely due to the ________ that the franchise offers.

	a.	centralized buying power; buying insight
	b.	centralized buying power; brand protection
	c.	centralized buying power; economies of scale
	d.	economies of scale; territorial protection
	e.	economies of scale; advertising and promotion

50. One known key to sustaining competitive advantage is

	a.	based on always outsourcing everything.
	b.	being a fast-follower to market with all products and services.
	c.	is giving continuous attention to creating unique or superior quality.
	d.	keeping workers at low-pay in all markets.
	e.	all of the above are correct.