4A. If you were recommending one way for Optus to regain a positive image in the mind...
Question:
4A. If you were recommending one way for Optus to regain a positive image in the mind of consumers as part of a reactive public relations response, which would you recommend: cause-related marketing or corporate issue advertising? Select only one of these and justify your response. In your answer, identify and justify what cause or what issue Optus should focus on. (5 marks)
4B. Considering your answer from 4A, would you use a specific hashtag or use active posting and engagement strategies on Optus's own social media channels to promote your cause-related marketing / corporate issue ad campaign? Why or why not? (3 marks)
4C. Considering the data breach described above, discuss whether you believe this is an effective message for Optus's most-recent campaign. Make sure to explain your reasoning using relevant concepts learned in class. (5 marks)
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr