Question: 4.)ABC wants users to open their app before making any transactions like booking a service or paying for a bill at a restaurant. For this,

4.)ABC wants users to open their app before making any transactions like booking a service or paying for a bill at a restaurant. For this, they want to launch a loyalty program called ABC Cash where the user has rewarded ABC Cash points for engaging with the ABC platform. These points can be utilized as discounts for online transactions on ABC APPs and offline payments on ABC onboarded businesses.

Q1) What type of activities should ABC reward and why?

Q2) Determine how much "ABC cash points" should be rewarded to the user per activity?

Q3) Please suggest a growth plan for this product.

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