Assume that you are the marketing manager for Perennial Insurance. You have been unhappy with your long-time

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Assume that you are the marketing manager for Perennial Insurance. You have been unhappy with your long-time advertising agency and have been privately interviewing representatives of six other agencies. Perennial is trying to build up its customer base with younger clients, and is developing new products in health insurance, accident insurance, employment interruption insurance and computer equipment insurance. After much deliberation, you and your colleagues have finally opted for JJC Limited, an energetic outfit that specialises in television advertising featuring computer-generated special effects. Write to Miranda Styles, CEO of JJC Limited (address is 101 Smith Street, Smithfield NSW 2164) telling her of the good news of their being given a two-year contract to do all of Protector’s advertising business. The contract with your current advertising firm has only another four months to run and you want to get together with representatives of JJC Limited as soon as possible to start planning campaigns for the 12-month period starting on the completion of that four months. JJC Limited use the full-block format for all correspondence. Your letter must contain all of the elements of a letter and be checked for grammar and spelling errors. As a good news letter your letter must follow the direct approach.