4.Based on your analysis, if both brands ceased all advertising and marketing spend, how much revenue would
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4.Based on your analysis, if both brands ceased all advertising and marketing spend, how much revenue would be lost? Explain. oUse the parameter estimate for the equation, now plug in 0 for adverting, and then plug in 52 (representing the number of weeks) to figure out how much would be lost The parameter estimate is: y=.743 + 17.938x
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Strategic Management An Integrated Approach
ISBN: 978-1111825843
10th edition
Authors: Charles W. L. Hill, Gareth R. Jones
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