Question: 5 1 point The important issue in segmenting markets is determining the extent to which a market should be segmented and how large each segment

5
1 point
The important issue in segmenting markets is determining the extent to which a market should be segmented and how large each segment should be. The greater the degree of differences (heterogeneity) among potential buyers, the greater the number of resulting customer segments.
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5 1 point The important issue in segmenting markets is determining

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