$58$

The essential difference between a "think$-$global, act$-$global" and a "think$-$global, act$-$local" approach to strategy$-$making is that

a$.$ the "think$-$global, act$-$global" approach gives local managers more latitude to make minor strategy variations where necessa satisfy local buyers and to better match local market conditions.

b$.$ a "think$-$global, act$-$global" approach involves selling under a single brand name worldwide, whereas a "think$-$global, act$-$k entails utilizing multiple brands $($typically one for each different country or group of neighboring countries$).$

c$.$ a "think$-$global, act$-$global" approach entails extensive strategy coordination across countries and a "think$-$global, act$-$lo entalls little or no strategy coordination across countries.

d$.$ the former aims at implementing the same business model worldwide, whereas the latter aims at implementing custo models to better match local market circumstances.

e$.$ a "think$-$global, act$-$global" approach involves selling a mostly standardized product worldwide, whereas a "ihink$-$gli approach entails selling products that are highly differenttated from country to country.