Question: 5 A Push Strategy in Advertising occurs when d O a. Customers push purchases at stores ut of O b. Demand for products/services is increased

5 A Push Strategy in Advertising occurs when d O

5 A Push Strategy in Advertising occurs when d O a. Customers push purchases at stores ut of O b. Demand for products/services is increased by companies, distributors and sales persons question Oc. A new advertising slogan is pushed out to customers O d. Wholesalers have excess products 6 Retail is a perfect example of horizontal integration in the marketing channel. t of Select one: True uestion O False on 7 The 2 types of Retailers are: red O a. Intensive and Exhaustive out of O b. Food and General Merchandise question . Convenience and Private Brands O d. Distributers and Wholesalers 8 Which of the following are examples of General Merchandise Retailers? (Select all that apply) a. Macys ut of Ob Costco question O c. 7-11 O d. Best Buy e. Walgreens

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