Question: 5. a) The lack of difference between products which makes differentiation and difficult to define is known as: brand relevancy brand equality brand similarity brand
5.
a)
The lack of difference between products which makes differentiation and difficult to define is known as:
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| brand relevancy |
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| brand equality |
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| brand similarity |
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| brand parity |
b)
Making fun of television programs, films or other commercials to promote a product would be known as:
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| Pastiche |
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| Parody |
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| Metaphor |
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| Satire |
c)
Which of the following is NOT a popular form of television programming that uses the multi-camera mode?
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| Commercials |
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| Game shows |
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| Soap operas |
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| Talk shows |
d)
Which type of television commercial promotes the idea that 'style' becomes invisible?
|
| Metaphor |
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| Extraordinary and Excessive Style |
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| Repetition and Redundancy |
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| Utopian Style |
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