Question: 5 - B 3 Cost - Plus Pricing and Target Costing A Fortune 1 0 0 company, Caterpillar is the world s leading manufacturer of
B CostPlus Pricing and Target Costing A Fortune company, Caterpillar is the worlds leading manufacturer of construction and mining equipment, diesel and natural gas engines, and industrial gas turbines. Caterpillar also manufactures custom piston pins for other manufacturers in the same facility used to make pins for its own heavy duty engines. Piston pins are made with cost effective CNC bar feeders and multispindle barstock machines. This process is a highoutput, higheffi ciency operation that eliminates the added costs of purchasing special cuttolength barstock or cutting barstock to specifi c lengths. The market research department has indicated that a proposed new piston pin for a manufacturer of truck engines would likely sell for $ A similar piston pin currently being produced has the fol lowing manufacturing costs: Direct materials $ Direct labor Overhead Total $ Assume that Caterpillar desires a gross margin of of the manufacturing cost. Suppose Caterpillar used costplus pricing, setting the price above the manufacturing cost. What price would be charged for the piston pin? Would you produce such a piston pin if you were a manager at Caterpillar? Explain. Caterpillar uses target costing. What price would the company charge for a piston pin? What is the highest acceptable manufacturing cost for which Caterpillar would be willing to produce the piston pin? As a user of target costing, what steps would Caterpillar managers take to try to make production of this product feasible?
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